AltexSoft Participated in Phocuswright Europe 2024

AltexSoft, a Travel & Hospitality Technology Consulting company, participated in Phocuswright Europe 2024, took place from June 10 to June 12 in Barcelona, Spain. The conference’s theme for this year was “You, Me & The Machine.” It brought together industry leaders to discuss the future of travel and AI opportunities.

The travel industry is again at a turning point, as rapid changes in technology, particularly AI, require industry players to adapt to the new reality. The conference theme oriented the participants to discuss how products, services, and regulations will change in the new AI era. 

Andrii Tarhonii, senior engagement specialist; Illia Zhygalinskyi, engagement specialist; and Yuliia Mozharova, digital solution designer, represented AltexSoft at the event.  

Phocuswright Europe 2024 offered an extensive program featuring interactive sessions, workshops, keynote speeches, roundtables, and one-on-one conversations designed to foster critical debate and showcase the next wave of innovation in the travel industry.

Among the speakers, there were representatives from Accor, Amadeus, Booking.com, Expedia, Guesty, Lufthansa, TravelPerk, and many more. 

About Phocuswright Europe

Phocuswright Europe is an annual event organized by Phocuswright, a leading market research firm in the travel, tourism, and hospitality industries. The event gathers visionaries and innovators from across the globe, providing a platform for networking, collaboration, and exchanging ideas. Through its comprehensive program, Phocuswright Europe offers insights into emerging trends, challenges, and opportunities in the travel and hospitality markets.

About AltexSoft

AltexSoft is a technology consulting company focusing on travel tech and data services. For over 16 years, we have modernized existing solutions, improved customer experience, and helped companies tap into their data potential with predictive analytics and machine learning. Over 200 clients worldwide have chosen us as their technology consulting partner.