AltexSoft Participated in the ITB Berlin Trade Show and Convention 2025

AltexSoft, a travel and hospitality technology consulting company, participated in ITB Berlin 2025 that took place at the Berlin Exhibition Grounds from March 4th to 6th, 2025. This event gathered an estimated 100,000 attendees from around the globe, offering a platform for thought leaders and industry experts to explore the latest trends, products, and challenges shaping the future of travel and tourism.

The ITB Berlin 2025 featured a trade fair and a convention within three days. The convention, with over 400 international speakers, included discussions, presentations, and debates on various topics relevant to the global travel industry. With multiple thematic tracks spread across four stages, attendees visited sessions addressing key travel areas such as the future of travel technology, sustainability, market trends, the impact of AI, and more.

AltexSoft's delegation to ITB Berlin 2025 included engagement specialists Andrii Tarhonii and Illia Zhyhalinsyi, who actively participated in networking opportunities and knowledge-sharing activities.

The motto for the ITB Berlin 2025, "The Power of Transition Lives Here," wasn't so different from the previous year’s “Pioneer the Transition in Travel & Tourism. Together” and reflects the industry's ongoing transformation.

About ITB Berlin

As the world's leading travel industry think tank, the ITB Berlin provides a premier platform for industry professionals to explore the latest trends, innovations, and developments shaping the global travel and tourism landscape. The convention catalyzes positive change and innovation within the industry with top-notch speakers, thought-provoking sessions, and engaging discussions.