Blackout dates
Blackout dates are specific dates when certain promotions, discounts, or special offers are not available. They help manage peak demand and protect revenue.
For example, frequent flyer rewards might be unavailable during the Thanksgiving or Christmas season. This is because full-priced bookings during busy times can significantly contribute to overall profitability.
By restricting discounts during high-demand periods, businesses like airlines and hotels better control demand and ensure that limited resources, such as hotel rooms or plane seats, are sold at full price.
Blackout dates allow businesses to target budget-conscious travelers with promotions during off-peak times while maximizing profit from higher-paying customers during peak periods.