Consortia

Consortia (plural for consortium) are associations or groups of companies that engage in common activities to achieve joint objectives. They can be from the educational field, nonprofit, commercial, etc. Sometimes, governments can also be parts of consortia.

Companies that form a consortium combine their resources (financial, expert, or others) so that they complement and enhance each other. Except for the mutual project, entities that form a consortium remain independent and maintain their own business activities and obligations.

In the travel industry, a consortium refers to a mutually beneficial cooperation of host agencies, travel agencies, travel advisors, or other industry players who share expertise and support each other in the field of marketing, technologies, training, supplier negotiations, etc. Some examples of travel consortia are Virtuoso, Travel Leaders Network, Signature Travel Network, etc.