Seasonal rates

Seasonal rates are prices that vary depending on the time of year. They are common in industries where demand fluctuates based on seasonal factors, such as holidays, weather conditions, or cultural events.

Businesses analyze historical data and market trends to identify periods of high and low demand throughout the year. During peak seasons, when demand is high, companies may raise their prices to maximize revenue and take advantage of increased consumer spending. Conversely, when demand isn’t high, companies may lower prices to attract customers.

For example, a ski resort experiences peak season in the winter. As more skiers and snowboarders seek winter sports activities, the demand for accommodations, lift tickets, equipment rentals, and other services rises. This allows the resort to capitalize on this high demand by raising prices.