Soft opening

Soft opening (or soft launch) is a trial period before a business, such as a hotel, restaurant, or attraction, officially opens to the public. It allows businesses to test operations in a real-world environment without the pressure of a grand opening.

During this phase, the establishment operates with limited hours and services, allowing staff to gather feedback from initial customers and identify any issues.

For example, a new hotel may hold a soft opening that invites a limited number of guests to stay at discounted rates. This allows the staff to practice check-in procedures, housekeeping, and guest services while receiving feedback on the facilities.