Sports tourism

Sports tourism involves traveling to participate in or attend sporting events, like marathons, football matches, or the Olympic Games.

Accommodation providers—hotel chains, resorts, boutique hotels, hostels, etc—experience increased demand during major sporting events, leading to higher occupancy rates. There is also a boost in local spending, as visitors explore tourist attractions, restaurants, excursions, and other hospitality services in the host region.

Sports tourism dates back to ancient times when spectators traveled to watch the Olympic Games in Greece and gladiator contests in Rome. Today, it is a multi-billion-dollar industry that attracts millions of travelers worldwide.