Tours and attractions (T&A)

Tours and attractions (T&A) are leisure activities that travelers engage in to experience the destination. It usually involves visiting various places of interest or participating in diverse events. Common T&A market offerings are

• sightseeing tours;
• adventure/sport tours;
• cultural, natural, or historical landmarks;
• local events (concerts, shows, theaters, festivals, etc.);
• famous restaurants and wineries;
• entertainment parks and zoos; and so on.

Tours and attractions can be sold directly to travelers or through intermediaries (travel agencies, tour operators, DMCs, etc.). The biggest T&A marketplaces are Viator, GetYourGuide, TripAdvisor, and Peek.