Trade show

A trade show is an event where companies from a particular industry come together to exhibit their products and services to potential customers, partners, and the public. Trade shows provide a platform for businesses to network, promote their brand, and generate sales leads. Companies also use these events as a way to launch new products, demonstrate their latest innovations, or conduct market research by gathering feedback from visitors.

Trade shows usually take place in large venues like convention centers and can last for several days. They are like big exhibitions where different businesses set up booths or stands to display what they have to offer. Attendees, which can include both industry professionals and the general public, walk around the venue, exploring various booths and learning about different brands, products, and services. 

Trade shows can also feature seminars, workshops, and presentations on topics relevant to the industry, providing educational opportunities for attendees. Because they’re important industry events, trade shows often attract numerous visitors from different countries and serve as one of the main reasons for business travel.

In the travel industry, some of the biggest trade shows are ITB Berlin (Internationale Tourismus-Börse Berlin), World Travel Market (WTM) London, IMEX America, the Arabian Travel Market (ATM), and FITUR (Feria Internacional de Turismo).