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Agency vs Merchant Model Two Ways to Handle Payments in Travel
Guess what commercial model travel agencies follow? Well, the answer seems to suggest itself: Agencies operate on the agency model. It’s the right answer, but only partially. Today, more and more travel resellers take another approach — one that gives them more control over payments. They shift to the merchant model. Let’s see why.
Avis: The Underdog That Has Always Tried Harder
In the competitive world of car rentals, it’s easy to boast about being the best. But what if, instead, you embraced being number two? Well, that’s exactly what Avis did in the 1960s, turning their underdog status into marketing history. But Avis’s story started long before its famous 'We Try Harder' campaign. What originated as a simple idea—to provide transportation at airports—has grown into one of the most recognized names in the car rental industry. So let’s explore the journey of a brand that relied on honesty and humility to make its way to the top.
