As of November 2016 expectations were actualized – mobile traffic overtook desktop traffic. That’s excluding Facebook and WhatsApp that capture the attention of a substantial percentage of today’s mobile users. Such dramatic change is a wake-up call for those companies that have yet to invest in mobile development. It’s also a golden opportunity for you to fast-forward your business and blow by the competition.
There are numerous ways for organizations to reach their audience via smartphone. Building a mobile app did just that for our client Fareboom.com to help their customers improve their travel experience by being aware of travel disruptions on the go, among other handy things. Alaska Airlines created Hopper, an internal app, to give 15,000 employees access to corporate information from their own devices empowering them to take advantage of company travel benefits with the consumer-like UX.
Nor has the eCommerce sector escaped mobile: People tend to spend twice as much via mobile than other digital channels to the benefit of major retailers like Amazon, eBay, and AliExpress. Group-think about social media is that it’s already owned by a limited set of major players. But such apps as Vine, Musical.ly and Whisper with 200, 90 and 30 million users respectively prove that, if you combine a unique idea with the communication element, you can grab some gold in the first year.
AltexSoft will innovate or polish a mobile success solution for your business. We can pick up your mobile project at any stage of development, from designing an app to building it based on designs or prototypes provided by you, or helping you extend your existing solution with additional features and functionality.
Our technologies cover native iOS and Android mobile app development (Objective-C and Java); cross-platform app development using Xamarin; hybrid development with PhoneGap, Cordova, and Ionic; native Windows Phone 8 (C# / XAML), and web applications based on HTML5 and JavaScript. More importantly, we are ready to adapt our wide set of skills and technologies to your specific needs.
Customer experience enhancement
About 68% of mobile users engage with brands via mobile. Your business probably has a mobile-friendly website. But some content could be more easily manipulated via an app because it can work faster and offline. Push notifications, advantages of mobile device features, and personalization provide dozens of new opportunities for organizations to interact with customers directly. For example, Starbucks’ application has achieved huge success due to the prepay feature and the bonus program available to its mobile users. CVS Pharmacy allows customers to save their prescription information and hold a place in line. Ikea went further and built an augmented reality catalogue that helps people furnish their homes via smartphone.
E-commerce applications
Leading e-retailers registered 25 times more sales through smartphones in a single year. Moreover, 53% of smartphone and tablet users shop on company-specific apps. With a mobile app complementing your e-commerce shop, you can update your customers on their order status, notify them about the hottest sales, or send discount coupons. A person interacts with their phone 150 times a day and getting some of those interactions for your brand should be on your to-do list.
Enterprise mobility solutions
People use their smartphones almost 3 hours a day every day, and your employees are no exception. As a business or IT leader, you have an opportunity to transform your company through mobility. In 2016 enterprise apps gained momentum and are now widely used across industries to file reports, connect with customers, and access enterprise data. A waste management company, The Green House, developed several internal apps for different tasks, such as daily vehicle checks or reporting on roadblocks, to provide additional efficiency for internal processes. Another example, Trend Source’s MSI Mobile app is used by field agents to view information about their projects and input data on the go, practically eliminating the need to spend time at their office desks.
Social networking
Nearly 80% of social media time now is spent on mobile devices. Developing an application that falls into this category could attract an audience to your product or idea, creating a valuable community around your brand. That’s how photo-editing apps VSCO, with 30 million active users monthly, and Prisma, the best app of 2016 on both App Store and Play Market, have built substantial social platforms that compete with Instagram. Then there’s Italki–a service where more than 2 million language learners connect with tutors and study partners all over the world and converse in their target languages.
